Twitter: Arabic anti-LGBTQ campaign goes viral

An anti-LGBTQ campaign named Fetrah is making waves on social media after it urged users to promote the idea that there are only two genders, male and female. Taken from the Arabic word for “human instinct”, Fetrah surfaced after International Pride Month in the Middle East. Its creation follows a number of political controversies particularly in Saudi Arabia where authorities announced a recall of all rainbow-colored toys and clothing for children in Riyadh for “promoting homosexuality”. Designed by three Egyptian marketing professionals who have experience creating marketing campaigns for st…

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