M&Ms introduce Purple, a new character designed to represent “inclusivity”

Stop what you’re doing – there’s a new colour in the gang… Mars, the producer of M&Ms, have introduced their first new character in a decade: Purple. This comes after the company announced a “modern makeover” of their characters earlier this year, as part of a “global commitment to creating a world where everyone feels they belong and society is inclusive.” The new permanent addition to the team is the third female member of the M&Ms team alongside Green and Brown. But is the first female peanut M&M… If you’re the kind of snack-obsessed wunderkind who’s keeping track. The character, voiced by …

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